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Image of Mike Hodges next to test that reads: Referrals Need a System, Not Hope. Why word-of-mouth isn't a strategy — and what to build instead
Referrals Need a System, Not Hope Jul 08, 2026

I used to believe word-of-mouth was the secret to my pharmacy's growth.

In the beginning, it was the only explanation I had. New patients would walk in, and when we asked how they heard about us, the answer was almost always some version of: "My neighbour told me about you," or "My mum has been com...

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An independent pharmacist behind the counter, with text reading "The one advantage chains can't buy."
The One Advantage Independent Pharmacies Have That Chain Pharmacies Can't Buy Jul 01, 2026

The chain pharmacy on the other side of town has a marketing budget bigger than some small towns' entire economies.

More locations. More buying power. More corporate marketing dollars. Billboards on the highway. Digital ads that follow people across every screen they own. Glossy postcards landing i...

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