When patients come looking for a new pharmacy, they find whoever they already know.

Drug Topics has been covering something every independent pharmacy owner should be paying attention to. Retail pharmacies are closing, and not in a forecast about the back half of the decade. It's happening now. Com...

Drug Topics published something this week that stopped me mid-scroll.

An article on digital marketing for independent pharmacies. Practical, well-intentioned, useful. It covers websites, social platforms, and how to choose between Facebook and Instagram depending on whether you're in a college town...

The chain pharmacy on the other side of town has a marketing budget bigger than some small towns' entire economies.

More locations. More buying power. More corporate marketing dollars. Billboards on the highway. Digital ads that follow people across every screen they own. Glossy postcards landing i...