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The Referral Gap in Independent Pharmacy independent pharmacy patient referrals pharmacy growth pharmacy marketing referral system word-of-mouth Aug 20, 2026

Image of Mike Hodges next to test that reads: Referrals Need a System, Not Hope. Why word-of-mouth isn't a strategy — and what to build instead

Referrals Need a System, Not Hope art of rx marketing independent pharmacy patient referrals pharmacy growth pharmacy marketing referrals word-of-mouth Jul 08, 2026