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Image of Mike Hodges next to test that reads: Referrals Need a System, Not Hope. Why word-of-mouth isn't a strategy — and what to build instead
Referrals Need a System, Not Hope Jul 08, 2026

I used to believe word-of-mouth was the secret to my pharmacy's growth.

In the beginning, it was the only explanation I had. New patients would walk in, and when we asked how they heard about us, the answer was almost always some version of: "My neighbour told me about you," or "My mum has been com...

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The Future Belongs to the Prepared Pharmacy Owner Jun 16, 2026

Last month my son got married.

I sat in a pew near the front, in a suit that fit a little tighter than it used to, watching him stand at the altar waiting for the doors to open.

And during the ceremony, the monsignor said something I have not been able to shake since.

"You have not lived life unt...

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